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KARLEY REED

copy + design + marketing strategy

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A sort of passion project, a friend of mine wanted to create a lifestyle brand for a commonly used Southern phrase: Dammit Boy. As business partners, my role was creative direction, which included design of the brand, promotional collateral, branded products & apparel, and an e-commerce website.

Design: Custom Logo & Hand Lettering

Design: Custom Logo & Hand Lettering

dammitboylogovariations
dammitboyteemockupblack
dammitboybusinesscards
Design: Special Event T-Shirt design for Jiggy With The Piggy, held in Kannapolis, NC.

Design: Special Event T-Shirt design for Jiggy With The Piggy, held in Kannapolis, NC.

Design: Custom Logo & Hand Lettering (in collaboration with Katherine Cress)

Design: Custom Logo & Hand Lettering (in collaboration with Katherine Cress)

Photos courtesy of Tyler Buckwell

Photos courtesy of Tyler Buckwell

E-Commerce Site Design: DammitBoyProducts.com

E-Commerce Site Design: DammitBoyProducts.com

Dammit-Boy-Koozies.png

 

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